Michael Scharkow

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I am professor of communication at Zeppelin University in Friedrichshafen, Germany. My main research interests are online communication, media use and effects, and quantitative methods, especially data collection and statistical modeling. Check out my CV for a complete list of publications and presentations.

Recent Publications

Scharkow, M. (2019). The reliability and temporal stability of self-reported media exposure: A meta-analysis. Communication Methods and Measures, online first. https://doi.org/10.1080/19312458.2019.1594742

Bachl, M., & Scharkow, M. (2019). Some suggestions on dealing with measurement error in linkage analyses. In C. Peter, T. Naab, & R. Kühne (Eds.). Measuring Media Use and Exposure: Recent Developments and Challenges. Halem.

Scharkow, M., & Bachl, M. (2019). Stable attitudes and behaviors as boundary conditions of reinforcing spirals models. In P. Müller, S. Geiss, C. Schemer, T. Naab, & C. Peter (Eds.). Dynamische Prozesse der öffentlichen Kommunikation: Methodische Herausforderungen. Halem.

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Current preprints

Scharkow, M. (2018, July 27). The reliability and temporal stability of self-reported media exposure - a meta-analysis. https://doi.org/10.31219/osf.io/m894v

Scharkow, M., & Bachl, M. (2018, May 2). Stable Attitudes and Behaviors as Boundary Conditions of Reinforcing Spirals Models. https://doi.org/10.31219/osf.io/x2yun


Prof. Dr. Michael Scharkow

Zeppelin University
Department of Culture & Communication
Chair of Digital Communication
Fallenbrunnen 3, 88045 Friedrichshafen, Germany

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