underused.org by Michael Scharkow

Back from Salzburg

September 30th, 2007 | Science | Tags: ,

Yet another conference: The annual meeting of the communication research methods group in lovely Austria. The presentations were certainly better on average than at WAPOR. Our talk on online sorting studies was well-received, and there seems to be some interest in our super-secret sorting tool.

Sort study with movie posters

I especially enjoyed the talks on non-response in surveys (”The main difficulty in non-reponse research is non-response.”) and using SmartPLS for formative measurement models.

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